forever lane (2023)

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Served as brand manager for an e-commerce boutique, leading visual identity, social strategy, and art direction to strengthen brand consistency and recognition. Developed brand guidelines, refined the visual style across photography, video, and social media, and aligned Shopify product drops with cohesive campaign visuals. Introduced structured marketing processes for Instagram & TikTok Live sales, driving stronger engagement, increased orders by 23%, and sustainable growth. Collaborated directly with the founder to translate business goals into an elevated, scalable brand presence.