brand designer & MANAGER
Hi there, I’m Cassidy. A brand designer with over 8 years of experience in marketing, events, and brand management, working across startups and agencies. My background spans e-commerce, events and customer experience, corporate communications, and sales enablement.
I bring brands to life through strategy-led design and storytelling by crafting cohesive experiences across live events, digital campaigns, and brand journeys. From refreshing brand identities for smaller clients to creating visuals for large scale events, I design with intention, clarity, and impact, always aiming for a cohesive, strategically aligned experience.
my projects
brand identity
additional design work
Served as brand manager for an e-commerce boutique, leading visual identity, social media, product photography and marketing to build brand awareness and connect with target audiences.
Led the visual design direction for the brand and supported the development of key touch points across the website, social media, and core identity elements.
event branding
National Small Business Conference 2025
Designed branding for a 2,500+ attendee conference, including signage, agendas, media kits, and sponsorship materials for a cohesive event experience.